Social media marketing is the harnessing of social media networks and websites to advertise a product or service. The word “social” was coined to define the interconnectedness of the web’s users. Today, people can be located anywhere in the world, as long as they have access to a computer and an internet connection. Because of this, marketing on a global scale has been made possible through social media marketing.
One way in which social marketing can be used is through news feeds. News feeds are a type of customized news feed that is found on certain social networking sites such as Facebook. News feeds give users options such as reading news stories from different sources and in different time periods. This gives users an opportunity to read up about things they may not otherwise find interesting. For marketers, this is a great way to reach out to their target audience on a personal level.
News feeds also allow users to share links with other people. When this happens, it is often referred to as “farming”. If you can get your news feed to “like” or share a link to your website or blog, you will gain credibility in your field. By doing so, you will gain a following of people who trust what you have to say, whether it is information about your products or services or news related to your industry. Therefore, when your followers are able to click on your links and share your content, your business can benefit.
Another aspect of social marketing involves the utilization of social news websites. These websites allow users to submit links and news items related to their favorite hobbies and passions. People who “like” the item will see it appear in their news feed, as well as in their notifications. Businesses can take advantage of this by using these social networking sites to gain exposure for their service or product.
When using social media to promote your service, product, or company, it is important that you know your audience. Do your research to find out what questions your customers are asking, what problems they are having, and what concerns them. Then, use social marketing to address those problems and concerns. For example, if your service deals with travel, do not post negative comments about hotels. Instead, offer information and tips about how to choose the best hotel, how to get cheap travel, and other tips that will help your customers to have an enjoyable travel experience.
Another way to use social media for marketing your business is to create a presence within the social networking sites themselves. This can be accomplished by posting a profile, joining groups, and connecting with like-minded individuals. Within the profile, you should provide a link to your website, blog, etc., as well as a description of your service or product. When using social marketing to advertise your service, you want to attract individuals who are looking for solutions to their problems.
To be successful with social marketing, you should constantly update your profile and information. Remember that your followers and friends become your new sales representatives! Be sure to provide a little information every now and then to keep them interested. If you have any open houses, be sure to post information about them to let your customers know you are there and you are willing to work with them.
There are many other ways to promote your service using social marketing. Before you dive in, though, make sure you are aware of your audience, your product, and your social media platform. These basic steps will make social marketing easier for you and more effective for your business.