News and health are always associated with each other. They go hand in hand. The media is used by everyone from news reporters to schoolchildren. Even those who read only newspapers or magazines regularly are familiar with the concept of news. In fact, it’s practically a non-issue where people feel they have no news of any kind.
Health care is a business that feeds off of a healthy news story because health care is a business. A business must grow or else it dies. Because of this news factor, business leaders call current events regarding health issues “business news”.
So, what does it mean to be news? To some people, news is something that appears at the bottom of the news story; it is there only as an afterthought. Other people perceive news as something that appears in every newspaper and magazine they open. And still others would define news as a human activity. As I see it, the three main definitions are: current events impacting business/people/the economy, a human activity and the value or importance of a topic to society.
Current events impacting business/people/the economy means anything that has an effect on business right now. It could be local business news, national news or world news. As for human activities, this means any event that produces significant social or emotional impact on how people interact with one another or with society. That’s pretty broad. The next question then becomes, how can you tell which news sources are important and which news sources are worthless?
The easiest way to answer that question is to look at the business news that appears in the paper, radio or TV. Based on what you know about business, you should be able to tell if the information is worth your time. But how do you know that it’s worth your time? How do you know whether the health of your business is in jeopardy because of a recent health story or if the latest news is actually good news for your business?
If you use Google and try to determine the importance of any given news story, you’ll get millions of results. In my experience, most of those results are from websites designed by business owners looking for content for their websites. If you try to find the most popular websites for business news, you’ll probably come up with Business Insider, The Financial Times and CNBC. That’s not surprising, those are the best business magazines and newspapers out there. The Financial Times has a very useful business feature that I use to track the trends I’m interested in.
The problem is that none of these have any of the characteristics I was talking about above. You can search the Internet for business news stories and come up with a huge amount of different websites and content. But unless you’re in an industry that has a lot of unique content, like banking or health care, you may not find much of value. For example, I haven’t heard a whole lot about the emerging car technology in the United States.
I’ve also never seen a good write-up on the UK’s automotive industry, despite the fact that car manufacturers had a terrible year last year. But I suppose that means I won’t see a whole lot of value in this article. In my opinion, the greatest value is in business news stories, especially if you have a specific area of interest. It may not make sense for you to read about the UK’s struggling economy, but if you own a business in the UK and are worried about your company’s health, it may make a lot more sense to invest in a Business Briefing magazine subscription. So give this a try if you have a few minutes between now and July fifth.