News is an unannounced, unread news story of daily human activity. The first necessity of news is that it should not be published elsewhere before the date that the news was written. Secondly, it must come straight to the reader without any delay. This is normally done by giving the news a brief description at the beginning and end of the article.
One of the ways in which news can be made interesting and popular is through education. Education can be made interesting through making it unique, breaking news stories, or simply making the general public aware of things that are normal but might be interesting to them. The news, particularly local news, is usually very interesting and people can look forward to reading it each day with interest. People who follow different events will want to know what is taking place around them and what is happening in their neighborhood or town. They may want to know why certain things are taking place or what is going on in school.
There are some news stories that are not newsworthy in the sense that they do not pertain to the public’s interest. These include in-depth features about celebrities, controversial events, and even gossip. While most news publications strives for in-depth stories, some publications choose to focus on in-depth stories that pertain to them. They will publish articles that are serious, funny, informative, and even educational. Some of these are even posted on school websites to let children know the important of education in their lives.
The news can also be pitched to another category of readers, that of business men. The idea of pitching stories comes from business. If you have a business idea or a business plan, then you could sell your story idea to a business publication. This is similar to selling an article to a magazine except that the audience for magazines is much larger and more elite than a newspaper. Therefore, if you have a business idea or a pitch for a business plan, then it would be better off to pitch to a business magazine.
News can also be pitched to another category of readers, that of entertainment. There is a difference between news and entertainment, though, because entertainment is what you see in movies and television. News Reporting is what you see on newspapers, television, and radio. In-depth reports on things that happen in the world around us are news, while entertainment is what we see in comedy clubs, on television, and in movies.
The last category, that of education, falls under the umbrella of news. Education includes news about the classroom. When news reports appear on television or a newspaper, the first thing that many readers look for is education information. If a teacher or professor gives a lecture about a certain subject, or an event that took place, then it may be news to education readers, but not so much with those readers who have a different kind of education. So when you pitch news to education readers, you must be very specific in your presentation.
Each category of news, as mentioned above, has different standards of what is newsworthy. So in order to be considered newsworthy by any of these categories of readers, you need to provide the specific information that the reader is looking for. No one likes to read long stories about people’s lives, historical facts, political pundits, or environmental issues. All readers want information that will solve their problems now and/or that will make their problems go away now. You will need to be very specific in your pitch when pitching news to any of the three business news media groups.
Your pitch needs to tell the reader exactly what news value you are providing them. It should tell them how your product or service makes a difference to them and why they should buy your product. This is one of the toughest things to do because it sounds like you are saying ‘buy my product because it is better than this product.’ But if you use your imagination and personal knowledge to describe the benefits of your product to make news value work for you, then you will succeed.